I graduated from the University of Guelph with an Honours Bachelor of Landscape Architecture. I quickly dove in, excited to work with a globally renowned firm to help shape the landscapes that we find ourselves in everyday. There was only one problem...

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That's not what I found myself doing. 

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I quickly realized that the majority of the work I was involved in did not live up to the expectations of designing unique landscapes, and sculpting spaces that inspired awe and connection. Choosing and placing shrubs for a MCDonald's drive thru? Not exactly my dream gig.

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So, I made a bold move and shifted gears: I started freelancing, using the design skills I had honed through my Landscape Architecture background. I loved seeing the immediate impact my designs could have, and diving into deeper insights on user attitudes, emotions, and experiences. Eventually, some things started to click - I had the opportunity to work with small businesses, gaming companies, and tech startups. Feeling a renowned sense of excitement and passion, I went back to school to get my Master's in Marketing & Communications. 

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Today, I help elevate brands.

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I help organizations with end-to-end lifecycle marketing. This includes everything from branding and marketing position, to content creation, and paid search and social. Thanks for tuning in and let's get in touch!